Creator Economics
Reed Duchscher and Blake Robbins
Welcome to Creator Economics! A podcast hosted by two of the most notorious characters in Digital media: Reed Duchscher, CEO of Night Media and talent manager of noteworthy creators such as MrBeast, Typical Gamer, and Preston. Blake Robbins, VC at Ludlow Ventures and the man that helped make 100 Thieves what it is today. Reed and Blake are on a mission to inform the masses of the success of digital creators, as well as giving a behind-the-scenes look into how such success was possible. Get ready for one of the most influential influencer podcast to date!
Welcome to Creator Economics! A podcast hosted by two of the most notorious characters in Digital media: Reed Duchscher, CEO of Night Media and talent manager of noteworthy creators such as MrBeast, Typical Gamer, and Preston. Blake Robbins, VC at Ludlow Ventures and the man that helped make 100 Thieves what it is today. Reed and Blake are on a mission to inform the masses of the success of digital creators, as well as giving a behind-the-scenes look into how such success was possible. Get ready for one of the most influential influencer podcast to date!
How This Gecko Became the Internet's Unofficial Therapist
Episodios
I sit down with the most famous gecko on the internet on this episode of Creator Economics. Therapy Gecko (Lyle Drescher) is modernizing the call-in show format and building a cult of gecko followers. He's also had some impressive guests on his show like Logic, Lil Yachty, Noel, Yung Gravy, and even Loveline’s Drew Pinsky to name a few.
I sent out a memo to the creator economy a few weeks ago that had a lot of creators talking about how they should be preparing for a potential recession. So many creators hit me up with additional questions and concerns so I created this episode to chat through the thoughts and insights I've been sharing so far. Hope every creator takes a moment to watch and evaluate their own business while preparing for hard times.
Sam and Colby join the Creator Economics podcast to chat about their success flipping their channel around and taking over the haunted exploration niche. How did they grow their channel while keeping their team lean, how do they earn millions of views on videos that are over an hour long, and what's next for their creator journey?
Matthew Beem joins MrBeast's Manager and NIGHT CEO Reed Duchscher to chat about his insane 1 million subscriber growth in just 6 months. How did Matthew Beem unlock the secret to viral content and how does he plan to keep the growth up over the next year?
Ryan Trahan has gone from making videos about beating his mile time to being one of the fastest growing creators on the platform. In this episode of Creator Economics, he breaks down his creator journey, vision for his channel, and how he's found success on the platform.
MrBeast's manager, Reed Duchscher, joins VC fund partner Blake Robbins to chat about MrBeast's newest venture, FEASTABLES. How did Reed pitch MrBeast on the idea for Feastables, how long has it taken for them to launch, and how do the bars actually taste? Listen all the way through to hear the final taste test!
The latest trend in the creator economy has been creators giving up equity in their channel in exchange for cash. Why is this happening, how are these deals structured, and what do creators need to know before agreeing to these deals? Hear it all on the latest episode of Creator Economics!
In this highly requested episode, Logan Paul's longtime editor and streamy award winner for Best Editing, Hayden Hillier-Smith joins the show to discuss his perspective on Youtube editing and working with an editor. Hayden is widely regarded as one of the best editors on YouTube and has helped take Logan Paul's channel to over 23 million subscribers. How does he use analytics to analyze video performance, how should creators hire an editor, what channels have the best editing right now? Hear it all on this latest episode of Creator Economics!
Devin Finzer is the CEO and Cofounder of OpenSea, the first peer-to-peer marketplace for blockchain-based assets. With the rise in popularity of NFTs and cryptocurrency, OpenSea is the world's largest NFT marketplace with trading volumes of over 3 BILLION dollars a month.
Nuseir Yassin quit his software developer job at Venmo to become a full time vlogger and created 1 minute videos everyday for 1000 days on his Facebook page Nas Daily. He's localized his content to over a dozen languages and has since transitioned into his entrepreneurial journey. Most notably, Nuseir has founded Nas Academy - which recently raised $11 million dollars in a Series A round.
Reed welcomes Pierson Wodzynski for the first live Creator Economics episode! Hear her thoughts on growing on TikTok, transitioning into Youtube, and growing her brand with her online platform. What's the best way to grow on TikTok? What's her intro strategy and how does she track AVD/CTR? Hear all the answers and more in this episode.
Ian Borthwick, famously known as "Ian from Seatgeek" joins Reed this week to talk about his time working on brand deals with the world's largest creators like Cody Ko and David Dobrik. For creators with audiences from a few hundred followers to millions of followers, Ian and Reed break down how they should approach sponsorships and provide key insight on negotiating these deals with brands.
Amouranth is a Twitch Streamer and top OnlyFans creators who streams over 12 hours daily and creates paid content for multiple membership sites. Reed and Blake chat with Amouranth about her growth, monetization platforms, and how she manages all of her revenue streams and keeps fans engaged in her niche.
People often say they would love to be a creator, but feel it's too late to make the jump. Reed and Blake break down why it's actually never been a more perfect time to start your creator journey. With so many platforms, tools, and resources to choose from, we hope this video encourages those to take the leap and see how they can grow as a creator themselves.
Reed and Blake interview DeezeFi, prominent NFT investor and Cryptopunks owner. Hear his thoughts on his investing journey, thoughts on an NFT bubble, the future for NFTs, and advice for new investors. Follow Deeze - https://twitter.com/DeezeFi Reed Duchscher's Socials: Twitter- https://twitter.com/reedjd LinkedIn - https://www.linkedin.com/in/reedjd/ Insta- https://www.instagram.com/reedjd/ Blake Robbin's Socials: Twitter- https://twitter.com/blakeir NFT Resources: NFT Bible - https://blog.opensea.io/guides/non-fu... Cryptopunks Discord - https://discord.com/invite/tQp4pSE Art Blocks Discord - https://discord.com/invite/artblocks
YouTube Shorts are the latest YouTube growth hack that creators have used to grow exponentially in views and subscribers. Reed Duchscher, manager of some of the internet's biggest creators like MrBeast and Preston, breaks down everything you need to know about YouTube Shorts and how to best incorporate it into your YouTube Strategy.
Back from winning silver in the Gymnastic Vault Finals at the Tokyo 2020 Olympics, gymnast MyKayla Skinner joins Reed Duchscher and Blake Robbins to chat about her journey to achieving her Olympic dreams, managing mental health as an Olympians, and plans now that the Games are over.
Get to know co-host Blake Robbins, his interesting journey into venture capital, and what he's up to now!
Typical Gamer joins Reed to chat about his journey from one of the earliest YouTube streamers to his successful streaming and creator career now.
Creator Economics is back with Reed Duchscher, Blake Robbins, and special guest Graham Stephan. Watch to hear about Graham's creator journey and thoughts on topics ranging from investing, starting his own coffee company, and creator advice.
With recent NCAA NIL rule changes, thousands of student athletes are wondering how to best monetize their name, image, and likeness. Deestroying joins Reed Duchscher on the podcast this week to discuss his Youtube journey after forfeiting his college football scholarship and his advice for college athletes hoping to take advantage of these new NIL opportunities.
Marques Brownlee aka MKBHD joins this week to discuss how he runs his channel, the evolution of tech reviewers, and future technologies he's most excited about.
Who is CodeMiko? Reed and Blake sit down for a conversation with the Technician behind CodeMiko and get the inside scoop on the past, present and future for CodeMiko
Reed Duchscher and Blake Robbins debate how Creators should approach deals with equity in mind, as well as dive into the details of Night Ventures; a new fund by Night Media.
Reed and Blake discuss MrBeast's newest competition, Finger on the App 2. Reed gives us an inside look at what it took to make this competition happen, and what to expect from BeastGames going forward.
Co-Founder of Coinbase Fred Ehrsam joins Creator Economics to discuss the future of Cryptocurrency, NFTs, and what the future for these technologies look like. Disclosure: Paradigm is an investor in Zora and Uniswap. The views expressed herein are for informational purposes only and, unless otherwise stated, reflect only the subjective views of the applicable speaker, which are subject to change. Nothing herein constitutes investment, legal, or tax advice or recommendations. This material does not constitute or form part of an offer to issue or sell, or of a solicitation of an offer to subscribe or buy, any securities or other financial instruments, nor does it constitute a financial promotion, investment advice or an inducement or incitement to participate in any produce, offering or investment. This material should not be relied upon as a basis for making an investment decision. It should not be assumed that any investment in the asset class described herein, or any company or asset described herein, will be profitable and there can be no assurance that future events and market factors would lead to results similar to the results discussed in this article. Any projections, estimates, forecasts, targets, prospects and/or opinions expressed in these materials are subject to change without notice and may differ or be contrary to opinions expressed by others. No representation or warranty, express or implied, is made as to the accuracy or completeness of the information contained herein
Reed and Blake discuss David Dobrik's decision to launch his own social platform, Dispo. Will this app become the next Instagram? Listen to Reed and Blake as they share their thoughts on the app and what it means for the future of Creator led companies.
Reed & Blake dive deep into Reed's origin story - from playing D1 College Football, to working as an NFL Sports Agent, and now representing some of the biggest Creators on YouTube.
In the 14th episode of Creator Economics, Reed, Blake, and Preston "PrestonPlayz" Arsement discuss Creators monetizing their audience with Minecraft servers, Roblox games, and Fortnite Support A Creator codes.
In episode 12 of Creator Economics, Reed explains how Night Media and MrBeast were able to launch MrBeast Burger! This is the uncut and full conversation with Blake and Reed.
In the 11th episode of Creator Economics, Reed, Blake, and Ryan "Fwiz" Wyatt explain what it takes to succeed on YouTube Gaming! From it's humble origins, to reaching 100B watched hours in 2020, and the best practices for EVERY gaming creator... It's a conversation you don't want to miss!
In the 10th episode of Creator Economics, Reed, Blake, and Nadeshot discuss everything 100T. From it's humble origins, to how it transitioned to it's current form.
In the 9th episode of Creator Economics, Reed and Blake interview Li Jin on the Passion Economy. The philosophy that ANYONE can create a business doing what they love. This involves creating platforms designed to empower the individual and help them cultivate a dedicated audience. Where you can find Li Jin: Means of Creation: https://www.youtube.com/channel/UCssD_lb5-VivYtAp07bQ-uQ Twitter: https://twitter.com/ljin18
In the 8th episode of Creator Economics, Reed and Blake chat with one of the most AMBITIOUS creators of 2020: Airrack! From his sneak-in stunts, his collabs with huge YouTubers like Logan Paul, and his dramatic shift in content, Airrack is here to win... And winning, is getting one MILLION subs before the end of the year. Check out Airrack: YT Channel: https://www.youtube.com/channel/UCyps-v4WNjWDnYRKmZ4BUGw Twitter: https://twitter.com/airrack Instagram: https://www.instagram.com/airrack/
In the 7th episode of Creator Economics, Reed and Blake interview Unspeakable aka Nathan on everything YouTube. From his start, to his current career, and a little bit of Quibi pondering.
In the 6th episode of Creator Economics, Reed and Blake interview Leonhart on the explosion of Pokémon Trading cards! From Pokémon's inception, to it's current rise, the crew leaves no rock unturned!
In the fifth episode of Creator Economics, Reed and Blake discuss the Creator Games 2! How it happened, the behind the scenes, and clearing the air on the D'Amelio family frustrations.
In episode 4, Reed and Blake discuss creators accepting equity in companies, opposed to the usual brand deal. The untapped potential for both creators, investors, and seed stage companies.
In the 3rd episode of Creator Economics, Reed and Blake discuss content houses and the importance of building a content team to be successful on YouTube.
In the second episode of Creator Economics, Reed and Blake discuss Platform Diversification. The ability to create effective content on multiple platforms is the most powerful skill a creator can build.
In the very first episode of Creator Economics, Reed and Blake discuss Gated Content. The benefits, the drawbacks, and how some creators are leaving a lot of room on the table.